Our client requested a childcare brand that was friendly, visually strong, and aligned with its niche market.

Our challenge was to create a brand that could be extended to four products without losing the focus on “Fritzchen”.

We segmented the products by varying the colors and icons of creatures which we gave human qualities.

Ocean blue was the main color for the brand, and the extended brands featured saturated colors with full and round imagery.

The result was a brand that was clean and friendly, but also evocative of a strong German personality.

Pop-Up Activation


We were requested to design a gamified pop up store easy to set up and reuse. The creative direction needed to be based on their Flashfoam technology.



Jenny Yang

The client was interested to see how they could update their image and develop a set of products for an extension of their brand.


Showcase Design

NZ Central Space

The client wanted the exhibition to follow its brand guidelines and asked us to think carefully how the space would be divided in different areas with different products.