Jenny Yang, an image consultancy based in Hong Kong and mainland China, wanted to update its brand and develop a new set of products.

After taking the time to understand the company, Danchie concluded that the brand was already heading in the right direction but that some adjustments were necessary to achieve aesthetic cohesion.

Danchie proposed a design strategy aligned with the clients’ ideas.

the result was a set of three gift boxes and vouchers, each of which represented a clearly defined service package in terms of the level of formality.

Our design was mainly focused on the offline strategy of the brand. We were in charge of all process: from conceptualization, design and printing.



Pop-Up Activation


We were requested to design a gamified pop up store easy to set up and reuse. The creative direction needed to be based on their Flashfoam technology.




Using the concept of the Sea we developed a brand for childcare that is both friendly and with attitude. Fritzchen was conceived for parents and kids.


Showcase Design

NZ Central Space

The client wanted the exhibition to follow its brand guidelines and asked us to think carefully how the space would be divided in different areas with different products.