Skymax approached Danchie to create a showroom with a brand identity that was rustic, authentic and truly evocative of Russia.

In addition to the design of the physical space, the package also had to include a digital platform.

Danchie incorporated some of the most iconic elements of Russia, contrasting colors with wooden texture, and creating a rustic but visually clean look.

The digital platform was visually aligned with this, and it was designed to be readable and user-friendly.

The display islands were modular structures that could be combined according to the needs of each exhibition.

Pop-Up Activation


We were requested to design a gamified pop up store easy to set up and reuse. The creative direction needed to be based on their Flashfoam technology.




Using the concept of the Sea we developed a brand for childcare that is both friendly and with attitude. Fritzchen was conceived for parents and kids.



Jenny Yang

The client was interested to see how they could update their image and develop a set of products for an extension of their brand.