Jenny Yang, an image consultancy based in Hong Kong and mainland China, wanted to update its brand and develop a new set of products.

After taking the time to understand the company, Danchie concluded that the brand was already heading in the right direction but that some adjustments were necessary to achieve aesthetic cohesion.

Danchie proposed a design strategy aligned with the clients’ ideas.

the result was a set of three gift boxes and vouchers, each of which represented a clearly defined service package in terms of the level of formality.

Our design was mainly focused on the offline strategy of the brand. We were in charge of all process: from conceptualization, design and printing.