Skymax approached Danchie to create a showroom with a brand identity that was rustic, authentic and truly evocative of Russia.

In addition to the design of the physical space, the package also had to include a digital platform.

Danchie incorporated some of the most iconic elements of Russia, contrasting colors with wooden texture, and creating a rustic but visually clean look.

The digital platform was visually aligned with this, and it was designed to be readable and user-friendly.

The display islands were modular structures that could be combined according to the needs of each exhibition.