Our client requested a childcare brand that was friendly, visually strong, and aligned with its niche market.

Our challenge was to create a brand that could be extended to four products without losing the focus on “Fritzchen”.

We segmented the products by varying the colors and icons of creatures which we gave human qualities.

Ocean blue was the main color for the brand, and the extended brands featured saturated colors with full and round imagery.

The result was a brand that was clean and friendly, but also evocative of a strong German personality.